Valencia, España

Agency: Brandsummit
Designer: Alex Monzó
Location: Spain
Project Type: Produced
Client: GooziGoozi
Product Launch Location: Global
Packaging Contents: Liquor
Packaging Substrate / Materials: Glass bottle, Carton box
Printing Process: Flexography

Kind, colorful, beautiful and very elegant, this is how this low-alcohol rice liquor should be. A new beverage for the Chinese market that was looking for a western aura, that clearly differentiate its four varieties, while unifying the entire family of products with an aesthetic that thought of and understood its eastern consumer.

Thus, GooziGoozi was born. Four rice liqueurs in pastel colors, playing with textures and organic shapes, gives life to a series of very natural illustrations that dress each one of the bottles and balance them in a fun way with the elegant and stylized logo, which was a challenge because for the first time in our studio, we had to design in two versions: international and in Chinese characters.