Untamed Christmas

A metamodern twist on the holiday spirit.

To celebrate the holiday season, exad created a special project that steps outside traditional festive norms.

In a world that often feels disconnected, Untamed Christmas emerged as a playful nod to human connection and authenticity, delivered as a limited-edition care package to our friends, clients, and collaborators.

In collaboration with three of our favorite local and international brands—Brewing BABEL, LUME Candles, and ÉSOPHY Chocolates—we curated a package to embrace the beautiful chaos of being human.

The design breaks free from convention with free-hand fonts, allusive storytelling, and art direction that throws perfectionism out the window—our antidote to festive existentialism.

Striking hand-drawn illustrations add a witty touch, while the fun and vibrant packaging brings the Untamed Christmas concept to life. Through inspiring partnerships with graphic designers, we crafted a unique and visionary idea that captures the raw, unfiltered energy of the season.

A creative collaboration between exad Creative Agency, illustrator Chrysiida Rouni, and copywriter Amy Psycha.