Louisville Vegan Jerky 10 Year Anniversary Packaging

The Brief

Design the 10 year anniversary packaging for Louisville Vegan Jerky Co.

Louisville Vegan Jerky Co, owned by Stanley Chase III, is an established vegan jerky brand. Vegan? Jerky? Really now? Exactly the idea the brand is built on, disruptive, quirky and dares to be different. The brand itself is all about Louisville, a brand that showcases the very best local, Kentucky ingredients alongside the region’s most memorable characters, and unmistakable skyline.

The Challenge

“I want Louisville Vegan Jerky Company to be synonymous with vegan jerky,” Stan says.

How many times can you reinvent the Louisville skyline and make the packaging look different?

The Process

Keeping the brand’s quirkiness in mind the redesign soon came to life.

Deciding to strip things right back to basics, take pencil to paper and over haul the packaging with a completely hand-drawn design of the Louisville skyline, paired perfectly with pops of color.

To ensure the desired results were achieved: “A packaging that folks love”. It’s weird. It’s different. And it’s something his customers will never forget.