Canicula

Design: Tito Martínez
Location: Mexico
Project Type: Concept
Packaging Contents: Wine, Lemon Juice, Sparkling Water
Packaging Substrate / Materials: Aluminium

Packaging design for Canicula, a canned cocktail brand based in Tijuana, Mexico. ‘Wine Of Summer’ is the name of their first product line consisting of 2 wine based products.

What’s Unique?
The idea of packaging consists of reflecting a more informal and youthful way of consuming wine, moving aside from the formal image that wine usually has.