Project Name – TRP Essential (Brand Identity Design)
Category – Rolling Paper
TRP Essential aims to elevate common interactions into truly immersive experiences, the packaging is an opportunity to surprise and delight. The pre-rolled joints feature custom paper filters and colour-coded patterns. Matte soft-touch boxes are printed in a way so that when users read the copy, it simulates a rolling motions. Secret messages are printed on the glue line of each box. An additional variant seal adds another layer. All of these work together to offer opportunities for discovery to potential seekers. I really didn’t know where this project was taking me as I was building it, I went in so many different directions, styles, colours, illustrations, I really fell in love with the final product and that’s all that matters!