Topshape

Agency: Sweety Branding Studio
Designer: Isabela Rodrigues
Project Type: Produced, Commercial Work
Location: Porto Alegre, Brazil

Topshape is a vitamin-enriched water from Bulgaria that aims to replenish minerals, vitamins and energy in a practical and delicious way. Our strategy was to use typographical elements and numerals in order to indicate the vitamin value contained in each bottle, making the recognition easy at supermarkets and other points of sale. We also brought a colourful and vibrant degrade that refers to the energetic act of replenishing vitamins. We proposed a new brand, that suggests the idea of ​​a vitamin capsule.