Einstök Arctic Berry Ale Cans

Agency: Auston Design Group
Project Type: Produced, Commercial Work
Client: Einstök Beer Company
Location: Emeryville, CA, US
Packaging Contents: Beer

Sumardagurinn fyrsti: it means the arrival of warmer temperatures in Iceland. How did we channel that Icelandic summer spirit through a brand built around cold weather Viking heritage?

As we did with our winter seasonal, we continue to have a little fun with our bad-ass viking. We brought a little levity and the Sumardagurinn spirit with some fun sunglasses, blonde flowing locks and a bright shiny package, of course!

A limited seasonal release, the Einstök Arctic Berry Ale is a refreshing witbier that’s flavored with tasty arctic bilberries. It’s a summer time twist on the usual Einstök offerings — and we think this can is the perfect packaging for this light fun beer. If you see one in a store near you, grab it — they won’t be available for long.