Dash In Coffee

Agency: Kitchen Sink Studios
Creative Director: Doug Bell
Art Director/Designer: Jason Johnson
Copywriter: Diana Martinez, Jason Johnson, Mike Griak
Project Type: Produced, Commercial Work
Client: Home Dash In
Location: Phoenix, United States
Packaging Contents: Coffee
Packaging Materials: Paper, Cardboard

Dash In convenience stores have heavily invested in upgrading their quality of coffee over the last year. They needed a rebrand of their existing coffee line that would match the quality of their new product. Kitchen Sink Studios was asked to redesign packaging, equipment, uniforms, and print collateral. We also created the headlines and an ad campaign to introduce the new brand. The goal for Dash In was to stand out from all other convenience store coffee lines and grow their customer base.