Stoneridge Orchards Package Redesign

Agency: Murray Brand Communications
Project Type: Produced, Commercial Work
Client: Royal Ridge Fruits
Location: Danville, CA USA
Packaging Content: Dried fruits

To attract health-conscious consumers seeking good-for-you snack alternatives or ingredients to enhance recipes and meals, Stoneridge Orchards partnered with Murray Brand Communications to design a new packaging architecture capable of extending to 10 SKUs. Recognizing intensely flavorful fruits with no additives or preservatives should be communicated as the core essence of the brand, Murray Brand designers developed a range of concepts in which limited graphic elements and moderately styled serving suggestions combine to support product simplicity. Colored panels were then added as a visual cue to further differentiate SKUs while value propositions including “Product of the USA” were presented to convey quality to both domestic and international consumers.

What’s Unique?
In this category, few if any dried fruit products are staged in such a simple manner on the package. Further, the abundance of white used in the layout does an excellent job of color blocking against primary competitors in the retail set.