Blue Bird repackaging

This is a personal project by the studio.

Blue Bird is a staple Indian household brand for dessert premixes, cooking basics and many more. We approached this project with care, analysing the market and identifying gaps. We found that most brands including Blue Bird communicate primarily with commercial photography. The brands are visually interchangeable and easily forgotten.

With this design, we aimed to create a fresh new visual style that stands out and creates its own niche. To achieve this, we consciously decided to move away from traditional photography and adopted an illustrative visual approach. This allowed us to create a design that was both playful and modern.

We wanted to create a recognizable and versatile brand identity that would set Bluebird apart from its competitors and resonate with the modern consumer.