Steenbergs Spices

Wonderland Design

Finding Finest Flavours

This established organic spices and herbs brand ethically curates its products from the very best worldwide sources.

THE TASK
This established organic spices and herbs brand ethically curates its products from the very best worldwide sources. Yet its jars and their labels did not do justice to either its ethical sourcing nor the products’ finest quality.

THE SOLUTION
All the spices needed to work with a set of templates that could present each product’s authenticity as well as the brand’s specialism. The products were ranged into three sectors – spices, spice blends and salts & peppers.

The templates needed to be able to work across the three different ranges, be unmistakably Steenbergs that used a unique, more contemporary type style which could also translate to work as a pattern and could present each product and its source. The flavours range used vibrant colours and individual patterns.

THE RESULT
A cost effective set of templates that could work across all its 60 plus products and be easily navigable. Launched Spring 2023.