Daytrip

Matchbook Distilling Co. wanted to lean into the light-hearted, funky vibes of their growing Amaro line. The designs are meant to evoke a carefree moment in time, a season, a feeling, true to the origins of Daytrip. It also reflects a feeling of movement and morphing into something new, following the story of how these spirits came to be.

The design was inspired by the fluid typography of Wes Wilson, and these hand-lettered labels center around the locally sourced ingredients of each release that produce these bright flavors. The center imagery is textured in a screenprint style reminiscent of traditional printmaking, further reflected in the simple two-tone design of the label design.

The outer die follows the morphing typography, natural and true to the organic roots of the product.