Watermark Design

Charlottesville, VA, USA

Matchbook Distilling Co. wanted to lean into the light-hearted, funky vibes of their growing Amaro line. The designs are meant to evoke a carefree moment in time, a season, a feeling, true to the origins of Daytrip. It also reflects a feeling of movement and morphing into something new, following the story of how these spirits came to be.

The design was inspired by the fluid typography of Wes Wilson, and these hand-lettered labels center around the locally sourced ingredients of each release that produce these bright flavors. The center imagery is textured in a screenprint style reminiscent of traditional printmaking, further reflected in the simple two-tone design of the label design.

The outer die follows the morphing typography, natural and true to the organic roots of the product.

Curator’s Insight: The labels of Matchbook Distilling Co.’s Amaro line are a playful and vibrant expression of the brand’s identity and values. The labels capture the essence of each release with a unique combination of typography, color, and imagery that reflects the ingredients, the season, and the feeling of the product. The labels also pay homage to the history and culture of Amaro, as well as the art and craft of printmaking, by using fluid typography inspired by Wes Wilson and screenprint textures that evoke a sense of nostalgia and authenticity. The labels are not only visually appealing, but also informative and engaging, inviting the consumers to explore the stories and flavors behind each bottle. The labels are a successful example of how design can communicate a brand’s personality and vision, as well as create a memorable and enjoyable experience for the customers.

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