Austen Beer – Draftline Colombia

Bavaria, part of AB-InBev, developed a flanker brand which competed with imported beers in Colombia, a lager beer variety inspired on European beer standards.

This led to creating a name and visual identity consistent with classic European lifestyle and values: Austen

What’s Unique?
To pay tribute to Jane Austen, one of the most important symbols of European historical legacies of the 19th century, who brewed her own beer, giving visibility to the fundamental role of women in the development of the brewing industry.