BAHIA

Colombia’s Caribbean coasts draw the inspiration for the branding of a new beer called BAHIA, a product with two varieties of flavor. The blue one is easy to drink, perfect to enjoy great moments at the beach or the pool, always with the sun present as the holidays extend. The gold one is brewed for people who enjoy a strong lager beer flavor perfect to enjoy in different plans with good vibes.

The design of both varieties was made recalling the sunsets on the beach surrounded by palms and projecting the sunlight on the sky and the sea. The spikes and hop were carefully placed as beer codes defining the composition.

The typographies without serifs were selected to support the lightness of the brand.