Tetley (Redesigned)

Agency: Bold-Inc
Designer: Pam Partridge
Creative Director: Jarrod Robertson
Country: Australia

Bold-inc continued to elevate the core brand by building detail and craft to support the logo. The classics range was a great opportunity to bring the tale of the two brothers Joesph and Edward Tetley to life on the front of pack.

Pastel green created a range colour in a classic teapot hue. A colour hit on the top of packs and full coloured envelopes gives clear differentiation on shelf for cafe owners, and ease of identification when out of the box in hotel rooms.