WAG Bully sticks

Pet ownership has never been so popular and as more of us venture back to the office pets have been left behind to dig and chew, the challenge was to define a new category that would keep dogs Bully Busy.

Specifically to create and define a new category of all-natural bully sticks that are strategically positioned to occupy those puppy teeth.  Nothing artificial all natural designed to be long lasting, and above all easy to shop.

An iconic bite housing device bravely defines the WAG range talking to usage. Bold typography & colour palette increase awareness for all-natural bully stick alternatives.

Solving a problem most pet owners have had in a way never realised in the pet food category. The new WAG range has been wholeheartedly accepted by retailers and consumers.