Designed by Dunlop, United States.
Creative Director: Joey Tosi
Art Director: Graham Shaw
Designer: Justin Butler
Production Artist: Hank Alva
Photographer: Mick Waller
Illustration: John Van Hamersveld
November 2012 marked the 70th birthday of Jimi Hendrix. To celebrate his legacy, Dunlop Manufacturing partnered with Authentic Hendrix and released a limited edition line of four Jimi Hendrix 70th Anniversary Tribute Series effects, each crucial to Jimi’s signal chain: the Jimi Hendrix™ Fuzz Face, the Octavio, the Univibe, and the Jimi Hendrix™ Signature Cry Baby.
The packaging design is a bold re-interpretation of John Van Hamersveld’s famous Hendrix poster illustration. By marrying Warholian Pop Art serialization, bold typography, and vibrating colors Dunlop has created a striking end product that stays true to the Authentic Hendrix brand.