BonaFide: A Revolution in Stock Cubes

Studio Unbound proudly presents BonaFide, a groundbreaking stock cube start-up dedicated to delivering genuine flavour while prioritising health. By tackling the prevalent issues of high salt content and unnecessary additives in existing options, BonaFide ensures a clean and authentic taste experience.

Studio Unbound started with the brand name “BonaFide” which embodies its sincere commitment to providing consumers with transparent products, free from deception. This ethos is evident in every detail, from the bold logo design featuring a no-entry sign integrated into the “O” to the tagline ‘No Nasties Allowed’.

Studio Unbound deliberately crafted each BonaFide flavour to have its ingredients showcased through illustrative paper-cut packaging, reminiscent of freshly cut veg in the kitchen. Earthy tones and a consistent use of dark green create an organic feel that harmonises with the natural tones of the paper stock.

An inviting and approachable font was intentionally applied by Studio Unbound to invite consumers to explore the brand with warmth and curiosity, ensuring it stands out in a crowded market.

More than just a stock cube, BonaFide represents a commitment to authentic flavour, health-conscious choices, and culinary excellence. With Studio Unbound’s expertise in brand design, BonaFide is poised to redefine stock cubes, setting a new standard for excellence in the industry.

BonaFide’s founder Elsie said, ‘I loved working with Studio Unbound. It was so professional from start to finish and helped greatly to gather and sort many ideas at once. I really liked the process I was guided to find the essence of the brand. It was not just about colours and design, it was about customers, competitors and the market.’

Studio Unbound is a small-but-mighty branding studio that works with aspiring founders of FMCG brands. They always try to deliver work that’s a little different, breaks the mould, and demands to be noticed.