Lac Tam Yen Edible Bird’s Nest

About

This packaging was designed for Lạc Tâm Yến, a premium bird’s nest brand in Vietnam inspired by the pristine ecosystem of Hồ Biển Lạc in Bình Thuận. The product represents the essence of nature, as bird’s nests are a gift of nourishment derived from the land, sky, and waters of this region.

Concept

The concept stems from the harmonious beauty of Hồ Biển Lạc, blending natural elements, human life, and the story of the swiftlet bird. This design narrates the connection between the swiftlet’s life cycle, the sustainable ecosystem of Hồ Biển Lạc, and the brand’s commitment to preserving nature. The artwork illustrates this balance, embodying the brand’s philosophy of sustainability and authenticity.

Solution

The packaging encapsulates the brand’s story through a visual narrative. The outer box depicts the flowing waves of Hồ Biển Lạc, majestic mountain peaks, and a swiftlet gracefully gathering food. The combination of embossed and gold-foiled details highlights the premium quality of the product, while the use of environmentally friendly materials aligns with the brand’s sustainability goals.

The technique used to design the packaging

• Embossing and gold foiling: The mountain ranges and logo are embossed and gold-foiled to add texture and a luxurious feel.
• High-precision illustration: The mountain and lake scenes are meticulously illustrated with fine details, creating a seamless harmony between nature and design.
• Eco-friendly materials: Sustainable and high-quality paper is chosen to reflect the brand’s values and reduce environmental impact.

What is unique about your packaging design?

The standout feature of the packaging is its ability to tell a meaningful story. The swiftlet in the logo is shown carrying a ripple from the lake, symbolizing its intrinsic connection to Hồ Biển Lạc. The gold-foiled mountain ranges create a striking visual contrast with the green backdrop, representing nature’s vitality and the brand’s exclusivity. Moreover, the narrative aligns deeply with the brand’s commitment to sustainability, making it more memorable to consumers.

The results

The packaging not only elevates the perceived value of Lạc Tâm Yến products but also strengthens the brand’s identity as a custodian of nature. The visually appealing design attracts younger, eco-conscious consumers while reflecting the authenticity and high quality of the product. It has been highly praised by customers and partners alike for its balance of aesthetics, functionality, and storytelling.