Each of us visits a pharmacy at least once a year. Since this is not a frequent action, the first thing that catches our attention is the complete chaos on the shelves—a huge assortment of drugs with the strangest names and designs. In our confusion, we often feel helpless when choosing the medication we need.

I wondered what would happen if we created a single brand to unite all the drugs under it. Just imagine how much the recognition of such a brand would improve and how much easier it would be to promote in the market. Think about how much time and money you could save on design, and how much simpler it would be for your consumers to choose.