The production, distribution, and advertising of alcohol are haram in Islam. In many Islamic countries, not only the production and sale but even the consumption of alcohol is a crime.

It is probably not difficult to guess how grave a sin it is to aid in this act—to be a Muslim and, at the same time, create a label for an alcoholic drink.

But on the other hand, alcohol-related industries provide thousands of jobs and contribute taxes to the treasury.

In such cases, I remember Ralph and his words before falling into the mouth of a volcano: “I’m bad, and that’s good. I will never be good, and that’s not bad. There’s no one I’d rather be than me.”