Engel Gold Bräu

How about minimalism?

Using one of my latest works as an example, I’ll tell you about this design trend. Minimalism attracts with its simplicity and thoughtfulness, which is why it’s always in style. Study any brand, and you’ll notice its ongoing quest for simplicity. But what drives them to choose this direction?

Savings.

Design is just one element in promoting a brand. Creating a design requires time, effort, and money. That’s why large brands are constantly simplifying their designs. Simple design is, first and foremost, about saving time, effort, and money—not only for the brand but also for the consumer searching for, selecting, and buying the product. Minimalism in design isn’t about art, but about business, accelerating the turnover of capital.

But minimalism requires investment.

This raises the question: what about the savings I mentioned earlier? For large companies, marketing expenses are ongoing. Coca-Cola always gets the best spots on display, always has a unique bottle shape, and always runs large advertising campaigns. If you’re spending heavily all the time, minimalism reduces these costs by making them more efficient. That’s why big brands love minimalism.

Minimalism is not for every brand.

Based on all this, it’s important to understand that minimalism is not a universal solution. Keep in mind that it requires significant initial investment. Let me give you a simple example: to create this bottle, you would need a metal mold for casting. The cost of creating such a mold would be around $100 K. For a large brand, such expenses are routine, but for a new company from a small, country under, this amount would seem astronomical.