El Dorado Rum

A client from Guyana contacted me; this country is in Latin America, but they don’t speak Spanish there. Even more surprisingly, the client was German but from Venezuela.

The client’s brief was no less confusing: it was necessary to create a label for rum featuring a conquistador riding a goose with a trumpet in his hands, from which a flag with a wind rose would hang. That’s not all—the full-color illustration had to be drawn in three styles: classic, watercolor, and vintage, imitating printing on a one-color machine from the early 20th century. Additionally, the same drawing had to be done in an engraving imitation style with two levels of detail and a highly simplified illustration with minimal detail, fully replicating the main illustration’s silhouette.