Altunkale | Turkish Delight

The Turkish company Galata, which specializes in the production of affordable Turkish delight, contacted me with a request for a complete redesign of their packaging. The brief highlighted the unremarkable appearance of their existing packaging, which failed to capture consumers attention. Upon studying the product segment, I was surprised to find that most manufacturers had nearly identical designs consisting of stock ornaments and images. This was astonishing to me because this product was created by Turkish confectioners, so I expected to see unique graphic solutions.

Upon studying the product segment, I was surprised to find that most manufacturers had nearly identical designs consisting of stock ornaments and images. This was astonishing to me because this product was originally created by Turkish confectioners, so I expected to see unique graphic solutions.