Sorbido Grapefruit Tequila

Sorbido needed a cohesive visual identity system and packaging design for their classic, handcrafted grape-fruit tequila and newly launched pre-mixed cocktail cans. The goal of the project was to celebrate the brand’s rich Mexican heritage while positioning their products as a luxury choice for women aged 18–30. The designs also aimed to establish the Paloma cocktail as “The New Drink of the Summer,” merging cultural authenticity with refined, luxury packaging.