Purely Pressed Fresh Juices

A premium juice brand delivering cold-pressed, 100% natural juices with no added sugar or preservatives aimed at health-conscious individuals.

Purely Pressed needed a vibrant visual identity and packaging to highlight their natural, handcrafted, cold-pressed juices. The design emphasized wellness and sustainability, appealing to health-conscious consumers aged 18–40. By incorporating bold colours and a typo-graphic approach, alongside disruptive and innovative flex-packaging, the design stands out in a crowded market while showcasing its eco-friendly brand values.