NouriGo – Boose

NouriGo – Boose: Packaging Design Project

Challenge :
The NouriGo brand is filled with fun, vibrancy, and the energy of challenge and adventure. Our goal is to create packaging that reflects the brand’s identity, giving a cool, modern, and refreshing feel that allows consumers to experience deliciousness, freshness, and maximum benefits with every sip. It’s all about fueling energy and vitality while embracing challenges in a fun and exciting way.

​​​​​​​Idea :
As NouriGo is a unique and diverse Supplement Smoothie, we decided to feature graphic representations of the main fruit ingredients with a modern, fresh design. The vibrant colors aim to capture attention and add appeal. The design also incorporates “a plus sign (+)”  and minimalist icons to emphasize the product’s benefits, enhancing credibility and aligning with the healthy lifestyle of today’s younger, health-conscious generation.