Aisha

About

Aisha™ is a brand that provides an authentic Egyptian shawarma experience, featuring a unique patty style and delicious sides inspired by the original streets of Cairo. It’s homemade shawarma with a twist.

The Concept

After conducting an extensive brand research analysis, we developed a unique and distinctive style that incorporates geometric patterns and shapes, which are deeply rooted in Egyptian culture. This design approach was inspired by several key elements:

1. Historical Significance of Old Cairo: The rich architectural history and intricate designs found in Old Cairo provided a foundation for our geometric motifs. The blend of traditional elements with modern aesthetics allows us to pay homage to the city’s heritage while presenting it in a contemporary context.
2. Vibrant Street Food Culture: The lively atmosphere created by street food carts across Cairo influenced our design. The colors, shapes, and energy of this culinary scene are reflected in our patterns, bringing a sense of dynamism and vibrancy to our brand.
3. The charm of Vintage Signage: We drew inspiration from the nostalgic appeal of vintage signage that adorns shops and cafés throughout the city. The unique typography and graphics often seen in these signs contribute to the overall aesthetic, capturing a sense of history and authenticity.

By merging these elements, we have crafted a visual identity that not only stands out but also resonates with the essence of Egyptian culture, making our brand memorable and engaging.