Tapeno

Tapeno… tapenade reimagined !

No spoon needed, just a squeeeeeeze 👇

Tapeno comes in a compact, squeezable packaging inspired by the shape and mechanics of an accordion. A simple press releases the tapenade—all the way to the very last drop. No mess, no waste.

👉 Behind the project: five transmedia master’s students from @heajtransmedia, who wanted to rethink how we enjoy local and seasonal products. Together with @norine.bisschops, we developed eco-designed packaging that combines practicality with sustainability.

Our creative spark? A moodboard on disruptive design and mixmedia, which pushed us to think differently and create packaging that’s both original and ergonomic.

And for materials 🌍: we chose a Tetra Pak-based solution, made mainly from cardboard sourced from sustainable forests, with recyclable plastic and a thin layer of aluminum. The result: packaging that’s lighter, eco-friendlier, and ensures longer preservation than traditional formats.

Tapeno, where innovation meets sustainability.

🔗 More about the project and our design approach is available on my website: https://readymag.website/u3466967594/portfolio24-25/tapeno/

📚 Student work

👀 Take a look here > @green_pack.be