Beku

Jam Sesh is our line of all-natural fruit spreads—70% fruit pulp, sweetened with jaggery or khandsari—designed to make jam fun, modern, and exciting again. The pun works two ways: it nods to music culture while also capturing how our jams turn the everyday table into its own jam session, where breakfasts and snacks become curated sets of flavors—spread, stack, swirl, and improvise. Each variant is imagined as a performer: mulberry sparkles like a disco-ball berry under stage lights, mango flaunts holographic stickers like the gig badges you’d collect at a party, and starfruit flows from a gramophone horn with slices spinning like vinyl records cueing the next bite. Bold, gig-poster typography, variant-led palettes, and characterful fruit art make the jars feel collectible and alive—packaging as stage design—so the product isn’t just another jam; it’s an invitation to host a little “jam sesh” at your table, every single day.