Selma Olive Oil

The label and logo for the Tunisian company Selma were inspired by its rich Mediterranean heritage, drawing on Phoenician and Carthaginian culture.

The central figure, stylized in profile, pays homage to ancient depictions of sun worship, symbolizing the life-giving energy that nourishes olive trees. Surrounding elements, such as the waves and the agricultural animal, emphasize the importance of the sea and the land in the region’s history and economy.

Bold, minimalist shapes, combined with refined typography, convey elegance and premium quality, reflecting the limited production of Selma’s pure Tunisian olive oil. The black-and-white palette, enriched with yellow accents, highlights each icon and enhances the brand name, creating a contemporary yet timeless aesthetic.

This design approach celebrates Selma’s Mediterranean roots, appealing to a discerning global audience and ensuring that the product stands out for its authenticity and sophistication.