Familia Morgan

Agency: Verve Adv
Art Director: Max Lippolis
Location: Italy
Project Type: Produced
Product Launch Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing

The estate’s vineyards, the winery’s building, the olive tree and the Andean Mountains, constitute the elements which are housed together and compose the new emblem of the Familia Morgan a family run wine estate located in the Argentine province of Mendoza. The goal was to create a design that revealed sophistication through simplicity. A modern coat of arms representing the work of the wine maker and the importance of the its territory.