Arachidi Giant Peanuts!



Designed by Max Lippolis of Artis – grafica e design, Italy,

Breaking the rules, be different.

The main idea behind the project was that to create a new design for a packaging to stand out among a jungle of gazillions other snacks. We wanted to design a bright and fancy packaging; something that could be imprinted in the consumers? mind as it delivers, through some accurately selected icons, the idea and the values of friendship, sharing, bridging across cultures and acceptance: an overall very distinctive and powerful image, in line with a global market. The red band highlights his brand trademark, while the empty space represents a giant streamlined peanut with a red outline, while the label: Giant Peanuts! – in yellow on blue – seals the package. The vertical writing that reads ARACHIDI Giganti XXL allows immediate product recognition when placed in its own counter display.

“Allegri Snack” is line of various snack products. Our task was to create entirely new brand on the market, which included visual identity, naming the product and package design.