The Spirit of Generations

In the heart of Alentejo, where the horizon stretches endlessly under the golden sun, generations of men have tended the vineyards with quiet strength and unwavering pride. Their days begin with the first light, their hands marked by time, their hearts bound to the rhythm of the land. It is their spirit that breathes life into every bottle of Gerações Reserva.

This packging is a tribute to them — to the fathers, sons, and grandfathers who have passed down not only vines, but values: patience, resilience, and respect for nature’s pace.

The label tells a story through a simple, powerful symbol — the silhouette of an Alentejano man, wearing his traditional felt hat and knotted scarf.

Looking closely to the scarf, we took advantage of its distinctive checked pattern;  this is not a mere accessory, it’s a symbol of Alentejo’s working spirit, worn for protection from the sun during long days in the fields, and now reimagined as a mark of identity and respect.

Even the capsule and the cardboard box carries this pattern, creating a seamless connection between the bottle and the traditions that inspired it, a reminder that craftsmanship extends beyond the wine itself, into every detail of its presentation.

Sure it was not a random design decision, but the absence of a face gives voice to all who came before, representing the countless generations who built the legacy of Alentejo wine.

Crafted with care and bottled with pride, Gerações Reserva reflects the harmony between heritage and refinement, tradition and time.

Gerações Grande Reserva, stories written in the soil, the sun, and the soul of Alentejo. born from the hands of generations, made to honor their memory.