MELI Cosmetics. Apothecary Edition

Design: Oksana Narodovska
Location: Ukraine
Project Type: Produced
Client: MELI
Product Launch Location: Global
Packaging Contents: Sanitizers, Cosmetics, Skincare
Packaging Substrate / Materials: Plastic bottle

MELI [me’li] is Ukrainian natural cosmetics brand, inspired by Scandinavian spirit.

This year they launched a line of pharmaceutical cosmetics for body and face skin care. The brand’s philosophy is based on unity with nature, thirst for adventure and active lifestyle as key components for healthy skin, body and spirit. We decided to follow “the less the better” concept and keep only essential information. This idea was also inspired by the label size – we shouldn’t cram small label with visual noise.

What’s Unique?
Minimalistic solution reminds of Nordic lifestyle. It is strict, light, and clever. By setting the emphasis on the most important information on the packaging, the label helps to quickly identify the product and key ingredients (such as ethanol, panthenol and essential oils).