LUCKY’S KITCHEN

LUCKY’S KITCHEN is a pet nutrition brand created for picky eaters. The goal was to develop a playful, recognizable, and modern visual identity that makes mealtime more exciting while communicating quality and care.I developed the visual identity and packaging design, creating a cohesive brand look that combines playful illustrations, bold typography, and vibrant colors to make the products stand out.

Brand Identity

The visual identity combines bold typography, a warm color palette, and playful illustrations to create a friendly and memorable brand personality. The design feels fun and approachable while maintaining a clean, premium look.

Packaging Design

The packaging was designed for freeze-dried raw meal boosters, featuring a soft cream base paired with vibrant pink and coral accents. Each recipe has its own color variation and simple ingredient-inspired icon, making the products easy to distinguish while keeping the overall design consistent.Playful dog illustrations bring personality to the packaging, while clear typography and a structured layout highlight the key product benefits and essential information.