Bowl’d — Customizable Salad Bar Packaging

ABOUT

Bowl’d is a modern salad bar brand built around fresh, customizable meals. The concept centres on letting customers combine ingredients and build bowls to suit their tastes. The challenge was to translate this idea into a bold, contemporary packaging system that reflects the brand’s playful personality while maintaining consistency across different packaging formats.

SOLUTION

The packaging design draws inspiration from the ideas of “combine, repeat, and build,” translating them into a distinctive typographic visual language. Oversized lettering, repeating brand elements, and a vibrant lime green and deep forest green palette create a strong visual contrast. The system extends across takeaway boxes, salad containers, cups, and supporting applications, maintaining a consistent identity while adapting to different formats.

RESULT

The result is a bold, recognisable packaging system that brings Bowl’d’s customization-focused concept to life. Through expressive typography, high-contrast colors, and a flexible graphic language, the packaging creates a cohesive brand experience across multiple touchpoints while giving the brand a fresh, energetic, and contemporary presence.