Harper Skincare

Decolonize the category. Reclaim the gaze.

Skincare conceptualized for a generation who shun borders and binaries.

Creating a skincare line for Gen Z meant shifting the very category’s branding paradigm. Yes, the legacy of French cosmetic standards had to be accounted for. Yes, the Neue Minimal style that balayaged the 2010s had to be leveraged. But also, because this audience had more information – and opinions – at their fingertips than any before, the ethical baselines needed firm grounding.

When Harper co-founders decided to work with Otherness, it was to ensure their D2C startup could really speak to an, unapologetically, other generation.

These digital natives would demand a totally seamless experience between the products’ physical and online offerings. And being expert image editors themselves, they would expect all the visual language to index their own moral imperatives: intersectionality assumed, tokenism shunned, transparency nonnegotiable.