Fernet Stock

Design: Fiala & Sebek
Location: Czech Republic
Project Type: Produced
Client: STOCK Plzen – Bozkov s.r.o.
Product Launch Location: Czech Republic
Packaging Contents: Alcoholic beverages
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

To strengthen communication of Fernet Stock’s core brand assets, i.e. honesty, craftsmanship and hand-made production, its iconic features – slightly conical shape, massive base and larger shoulders – have been enhanced by redesigned edges, so typical for the category of bitter-herbal liqueurs, and the embossing of 1927. The current overall look is bolder, more modern and exclusive. For the basic line, the classic green molten-glass bottle with a two-part label resembling craft paper and the design combining 3D varnish with hot stamping is used.

What’s Unique?
The first, not rounded but angular bottle in a long term brand history.