Chloe

Design: polkadot design
Location: Greece
Project Type: Produced
Client: Strange Brew and Alea Brewing Co
Product Launch Location: Greece
Packaging Contents: Beer
Packaging Substrate / Materials: Can

In some cultures, a black cat crossing someone’s path is considered a sign of bad luck or even witchcraft. Others believe it is an omen of good luck and prosperity. This craft lager is created by two breweries working together. It’s inspired by Chloe, a feral housecat roaming the city streets as she pleases, a great example of affection and independence. She always made it clear that she likes everyone, but belongs to none.

What’s Unique?
We chose to design a label, suitable for her enigmatic temperament and adventurous nature, with a refreshing and pop feel. This is Chloe, a true craft lager leading you to undiscovered paths of taste.