Nestea

Design: CUBA Creative Branding Studio
Project Type: Produced
Client: Nestle
Location: Russia
Packaging Contents: Iced Tea
Packaging Substrate / Materials: Plastic

In 2019, Nestlé Waters decided to distribute Nestea iced tea in Russia with renewed packaging.

Previously, products with new packaging were sold only in Europe and in the USA.

CUBA Creative Branding Studio was challenged to adapt the global brand to be sold on the Russian market, to design new products (additions to existing product lines) and marketing materials to launch renewed design.