Kore Tea Organic Blends

About

Kore is an organic tea brand that offers intentionally crafted blends, using natural and carefully selected ingredients. Designed to support calm, clarity, and presence throughout the day, the brand positions itself as a ritual for those seeking a slower and more conscious lifestyle. We created a minimal, nature-inspired design that aligns with the brand’s personality, valuing simplicity, transparency, sustainability, and respect for the rhythms of the earth.

Objective

The goal of this project was to create a visual identity and packaging that communicates the purity of the product, the brand’s connection with nature, and the sense of calm it inspires. We wanted to differentiate the brand in the tea and natural products section, emphasizing that the product is organic and made with the intention of being used during moments of pause and calm. It is used as part of daily self-care rituals.

Solution

We conducted a comprehensive case study of the brand to understand how it could differentiate itself from others in its communication. The packaging was developed reinforcing the organic and sustainable aspect of the brand. Each blend received unique nature-inspired illustrations and distinct color palettes, creating differentiation while maintaining a minimal and cohesive identity that reflects serenity and balance.