Spritzza!

Spritzza! is a brand inspired by the meeting point between two Italian rituals: Neapolitan pizza and the Spritz.

Que Cálido Studio developed the naming, brand identity, packaging design, graphic system, and art direction around a simple idea: turning an everyday dining experience into something more festive, sensual, and memorable.

The packaging became a key part of that experience. Rather than acting as a neutral container, every touchpoint was designed to extend the atmosphere of the brand beyond the table. Deep reds, expressive typography, bold editorial layouts, and playful messaging create a visual language that feels vibrant, excessive, and full of character.

To bring the universe to life, we created Santino Stevani, a fictional Italian host whose personality runs throughout the brand, appearing across packaging, communications, and storytelling elements. His presence helps transform each interaction into part of a larger narrative built around celebration, indulgence, and Italian-inspired culture.

The result is a packaging and brand system that turns pizza and Spritz into more than products. Together, they become part of a playful ritual where food, design, and storytelling come together to create a distinctive and unforgettable experience.

Que Cálido Studio is a branding and packaging design studio based in Buenos Aires, creating brands, packaging, and visual systems for restaurants, food brands, startups, and companies bringing new ideas into the world.