OKAY Natural Ingredient Shampoo Line

Designed by Hector Borrero, United States.
Creative Direction Osman Mithavayani

OKAY, a hair and skin care manufacturer that produces products that are derived from natural and pure ingredients wanted to expand their product line by introducing three new lines of shampoos. Well known in the ethnic beauty market for their oils, the new line of shampoos feature some of OKAY’s best sellers combined with today’s most sought after ingredients like Moroccan Argan Oil, Jojoba Oil, and Tea Tree Oil.

The label was design to catch consumer’s attention with bold imagery of the main ingredient or natural scenery visible in the Green Tea and Tea Tree line, which displays a green tea field overlooked by a vibrant blue Mount Fuji. A natural color palette and feel complements the imagery and embodies the essence of the OKAY brand.