Welcome to Issue #126 of Packaging of the World! This month, we’ve selected the top ten posts highlighting amazing creativity and design—you don’t want to miss these fantastic works!
These designs are making waves on social media. Follow us on Instagram, Facebook, and Pinterest to see why everyone is talking about them. From experienced designers to new talents, these packaging innovations are making a big impression.
Do you have your own great designs to share? Whether you’ve contributed before or are new to us, we’d love to showcase your work. Sign in or create an account to join our community, and let’s inspire creativity together!
Winnika Bekasiak designed by Idea Studio
The Bekasiak Project reimagines wine labels as a canvas for storytelling, blending history and culture into a powerful design narrative. Inspired by Poland’s “Drunken Men’s Tower,” each label captures the essence of a nomadic journey toward freedom.
La Umbela designed by Andrew Higareda
The La Umbela project redefines non-alcoholic tequila through a meticulously crafted design that embodies sophistication and authenticity. Drawing from the rich heritage of the Tequilana Weber agave, the branding strategy connects deeply with consumer values, highlighted by a bottle that merges pre-Hispanic motifs from Jalisco’s Wirarika culture with a modern aesthetic.
Amura designed by HUMAN
The packaging design for Amura, created by HUMAN, captivates with its rich narrative that transports consumers to a fictional realm where monkey warriors guard cacao, drawing inspiration from ancient Mayan mythology.
RAGA | Gifting Packaging Design by BOLD branding
Each thoughtfully crafted element embodies creativity and connection, celebrating the joy of gifting. The colorful shapes representing people, flowers, and eyes symbolize love, care, and personal growth, creating a visual narrative that resonates with the spirit of togetherness.
Wild Souls / Dubai Mall designed by Howdy design family
Wild Souls, a delicatessen dedicated to seeds and nuts, embraces nature and exceptional flavor, and its new corporate identity for the Dubai market beautifully reflects this ethos. The design seamlessly merges the brand’s vibrant colors and patterns with intricate Eastern motifs, creating a fresh and culturally resonant visual identity.
Boop Pet Shampoo designed by Ksenia Ivanova, Vasily Aleev, Elizaveta Andrievskaya, Polina Dmitrieva
The pet care brand “boop” transforms routine grooming into a playful experience with whimsical, illustrative packaging. Featuring animals joyfully wriggling through bath time, the designs capture pets in charming, caterpillar-like shapes with wet, elongated fur.
JDO unleashes a dark twist on flavour with The Alchemist
JDO’s Halloween ice cream concept, The Alchemist, takes daring flavor to wicked extremes with coffin-shaped tubs and eerie, apothecary-inspired branding. This madly inventive design contrasts vibrant color splashes against a dark, foreboding backdrop, luring thrill-seeking consumers with an invitation to defy culinary conventions.
Bear’s Brandy – Wild Edition designed by Miloš Milovanović
The Bear’s Spirit Wild Edition label captures a fierce, adventurous essence, shifting from a calm bear to a bold, claw-marked depiction that reflects the untamed flavors within. A deep red color, inspired by the wild fruits in the blend, serves as the label’s highlight and extends to red wax on the bottle neck, adding a handcrafted touch.
Again – circular economy chocolate designed by Kingdom & Sparrow
For Chocolarder’s Again range, Kingdom & Sparrow created packaging that’s as sustainable as it is visually compelling. This new extension transforms food waste into indulgent chocolate bars, with a design that appeals to eco-conscious, younger consumers. A vibrant color palette and playful collage approach reflect the idea of repurposing, bringing energy and circularity to the packaging.
Voiello La Scaramantica 2023 designed by Marimo
The La Scaramantica 23 gift box by Voiello celebrates Neapolitan heritage with a modern, stylish twist. Marimo’s design transforms traditional Neapolitan hand gestures—like the horns and crossed fingers—into elegantly crafted symbols, courtesy of Naples-based designers Vnmns1926.
Phil Bungo
Yellow Branding & Digital Consultancy
nancyschreiner
Jaherat Design
Sealburger
Vladimir Shmoylov
ARMBRAND
ked'shu Design
Ana Clemente
HelenaImaginario
xiangaopeng
Backbar Studios
Suren Kirukal
tirthdesai
CALIPTRA
SR.BRAND STUDIO
Sofia
Disantos
laracarrao
MargaridaShirley
BeatrizMendes
Adriana Santos
AnaPrata
marta pereira
gabriela almeida