Wuwa Dilei

In this Curator’s Insight, let’s break down this packaging design by Holycow design for the American restaurant-Hamburg.

The Concept: The design centers around the idea of a pet-friendly restaurant. The dog holding hands with people instantly conveys a sense of warmth and companionship, perfectly aligning with the brand concept, “I am here.”

The Colors: The green and yellow color scheme evokes a feeling of nature and warmth. It’s like a sunny day in a park, perfect for a picnic with your furry friend. The colors also symbolize the friendliness of pets and the vitality of the restaurant.

The Graphics: The Yorkshire Terrier’s face, combined with images of food and beverages, creates a lively and inviting scene. The playful arrangement of letters reinforces the brand’s pet-friendly nature. The flowers and grass symbols further emphasize the connection to nature.

What Sets It Apart:

• Emotional Connection: The design goes beyond just being visually appealing. It taps into the emotional bond between people and their pets.
• Uniqueness: The idea of a pet-friendly restaurant is unique and appealing, especially for pet owners.
• Consistency: The design elements all work together to create a cohesive and memorable brand identity.

My Personal Take:

I love how this design captures the essence of a casual, enjoyable dining experience with your furry companion. The colors and graphics create a cheerful and inviting atmosphere. It’s a design that makes you want to visit the restaurant and spend time with your pet(s).