Camellia

In this Curator’s Insight, we dive into the Camellia product line designed by Holycow design for a closer look at its design and uniqueness.

The Camellia product line has a packaging design that feels fresh and sophisticated. What stands out immediately is how the vibrant colors on the white color scheme create a sense of purity and cleanliness, perfectly matching the brand’s focus on natural, antioxidant-rich ingredients. It’s not just a plain white canvas, though. The design uses camellia flowers in varying shades of red to add a soft, organic touch that connects to the product’s core ingredient—camellia essence.

What I personally love is how the design smartly incorporates flat color blocks in red, blue, and yellow. This choice not only breaks up the white space but also provides a sense of vibrancy and energy, subtly reflecting the product’s moisturizing and rejuvenating qualities. The use of these bold colors is especially clever because it balances the delicate camellia motif without feeling chaotic. It gives the packaging a modern, layered look that’s eye-catching without being overbearing.

A standout feature for me is how the packaging changes based on the product type. For example, the facial cleanser has a minimalist design that only occupies the lower half of the tube. It’s a small but significant design decision that reflects the light, refreshing feel of a facial cleanser—almost like it’s letting the product “breathe.” In contrast, the conditioner tube has a more fully covered design, which gives a sense of richness and nourishment. These subtle differences in design really elevate the overall experience by aligning with the product’s purpose.

As for the bottles of shampoo, shower gel, and body lotion, the color-coding is a stroke of genius. The dark blue, light blue, and bright yellow not only differentiate the products at a glance but also create a striking, cohesive look when lined up together. It’s almost like they’ve designed the packaging to be as visually pleasing on your shelf as it is functional. The bright colors are playful yet polished, making the whole line feel energetic and lively.