Woodcut Barrel Rested Gin

Creative Agency: Fresh Bread Design
Photographer: VonJentzen Productions 
Printer: Labels West, Inc 
Project Type: Produced, Commercial Work
Client: Temple Distilling
Location: Seattle, USA
Packaging Contents: Gin
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Woodcut Barrel Rested Gin needed to maintain a family resemblance to the award winning Chapter One gins Temple Distilling has been creating the past year, while showcasing the warmth several months in a bourbon barrel will bring. We know this is a top shelf product that will be a staple for craft cocktails so we crafted hand lettered typography and elegant custom scrollwork inspired by vintage woodcuts. We made very subtle changes to the original Chapter One dieline to continue brand recognition while still distinguishing this as a different product on the shelf. Too many embellishments can be overkill but we took the risk of using high build screen varnishes, embossing and a lot of delicate gold foil accents. We paid special attention to balancing these embellishments to create a sense of harmony, rather than conflict, and increase the tactile experience. The result is a label that doesn’t just look great, it feels great as well.

What’s Unique?
We hand lettered the brand name and emboldened it with a high build rotary screen varnish. All of the scrollwork was hand drawn, as well. We utilized embossing on parts of the label as, not only a subtle visual change, but also as a tactile change.