Mustard Brand Studio

London, UK

Press Pause empowers women to embrace imperfect moments and transform themselves to their liking. Whether that’s something to soothe when the to-do list seems to run the show, a remedy to unwind and actually rest, or a potion for sinking into pleasure. It’s the opportunity to Press Pause, appreciate herself for where she is – in all of her glittering imperfection – and give herself the healing she deserves.

Our brand and packaging leveraged the pause icon, creating a window into the product experience. Giving our consumers a taste of escape. As the packaging is opened small surprise and delight moments are delivered.